Device Strategy & Health Check

Our Device Health Check provides a 360° diagnostic of a telco’s device organization. Using benchmarks, interviews, and proprietary tools, D3viceGroup identifies strengths, weaknesses, and growth opportunities across all device domains. The outcome is a structured improvement roadmap — a clear view on strategic priorities, quantified savings, and actionable project briefs for execution.

Defining a device strategy supporting Telco objectives

Device Strategy

Supplier Strategy & Device Governance:Especially for multi-national Telcos, what’s the right balance betweencentralized synergies and local flexibility? How to manage suppliersaccordingly?
Portfolio Strategy: E.g. does the device portfolio match the company’s differentiation and communication strategy? How could OEM partnerships strengthen the impact?
Proposition Strategy: How do you ensure your device business is an enabler for high-margin services (Insurance, Cloud Storage, Gaming Passes, AI Plans)? A device sold without an attached recurring revenue service is often a low-margin transaction.
Customer Strategy: Is your device business leveraged well to maximise customer loyalty, improve quad-play service take up, etc?
ESG Strategy: How does the device strategy support the telco's ESG/Net Zero targets?

Supplier Strategy & Device Governance
Portfolio Strategy
Proposition Strategy
Customer Strategy
ESG Strategy

Diagnostics of strategic & operational areas

Device Health Check

Comprehensive Diagnostics: Review of the full device lifecycle – portfolio strategy, monetization, financing, logistics, after-sales, sustainability, and digital onboarding.
SWOT & Benchmarking: Evaluating each area against industry benchmarks and global best practices, highlighting competitive strengths, weaknesses, and untapped opportunities.
Prioritization & Scoping: Turning findings into actionable priorities, scoping improvement projects with clear business cases (ROI, ARPU uplift, OPEX reduction, ESG impact).
Interactive Methodology: Combining desk research with workshops and interviews across all levels of the operator – from C-level to operations experts – ensuring both strategic alignment and practical buy-in.
Strategic Dashboard: Delivering a visual output (heatmaps, KPIs, prioritized action plan) that makes opportunities transparent and easy to communicate internally.

SWOT analysis of all areas in relation to industry benchmarks
Prioritization of improvements & project scoping
Interactive, workshop-/ interview-based approach

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Commercial Enablement & Growth

This cluster focuses on revenue creation and customer value from devices. D3viceGroup supports telcos in turning their device portfolios into profit centers through monetization, financing, and operator-branded strategies. We help define propositions that boost ARPU, improve affordability, and strengthen customer retention while balancing commercial goals and sustainability.

Hands-on Operator and Ecosystem Expertise

Digital Subscriber Management

Strategy & Roadmap
UX Design & Customer
Roaming & Multi-Profile

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Strategy & Roadmap Development: Defining the operator’s role in the evolving digital identity and connectivity landscape. This includes multi-profile strategies, digital onboarding flows, and integrating subscriber management with ecosystem services.

UX Design & Customer Journey Optimization: Designing intuitive onboarding journeys – from eSIM activation via QR code or app to one-click service migration across devices. Great UX reduces churn and increases ARPU through added-value services.

Roaming & Multi-Profile Propositions: Enabling customers to manage multiple subscriptions (personal, business, roaming) on a single device. Increasingly relevant for global travelers, business users, and IoT applications.

Security & Compliance: Embedding fraud detection, regulatory compliance (KYC, AML), and privacy safeguards into subscriber journeys. With regulations tightening globally, compliance is both a must-have and an opportunity to differentiate.

Digital Identity Integration: Positioning the telco as a trusted identity provider, leveraging subscriber authentication to enable third-party services (banking, e-government, OTT).

Full-service management for operator-branded devices

Operator Branded Devices

Portfolio Strategy
ODM vendor engagement and management
Requirements, testing, compliance validation
GoToMarket, launch and lifecycle management

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Portfolio Strategy: Designing a coherent operator-branded portfolio that complements global OEM line-ups. For example: affordable 4G/5G smartphones for mass-market adoption, or IoT devices (routers, wearables, smart home hubs) to support ecosystem plays.
ODM Vendor Engagement & Management: Selecting and managing ODM partners (often in Asia) to ensure cost efficiency, design flexibility, and compliance. Strong governance is critical to avoid quality issues or delays.
Requirements & Compliance Validation: Defining hardware/software requirements, ensuring legal and regulatory compliance (e.g., SAR values, CSR guidelines), and embedding sustainability criteria (e.g., recyclability, green packaging).
Testing & Certification: Setting up structured test processes –interoperability, operator-specific features (VoLTE, VoWiFi, eSIM), and local certifications. This ensures a seamless user experience and avoids costly post-launch issues.
Go-to-Market & Launch Management: Coordinating branding, packaging, marketing, and sales enablement. Successful launches often combine operator-branded devices withbundled tariffs, cloud services, or insurance products.
Lifecycle Management: Managing updates, recalls, refurb programs, and device trade-in schemes to extend lifecycle value and maintain customer satisfaction.

Affordability and working capital relief through…

Device Financing

Device Leasing and installments
External Device Financing
Design & Optimization of device insurance, fraud prevention, repair
Cyber Security and Privacy

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Device Leasing & Installments: Flexible ownership models (leasing, rent-to-own, installments) that lower entry barriers and make premium devices affordable to broader customer groups.
External Financing Partnerships: Structuring partnerships with banks, fintechs, or specialist leasing providers to shift device financing off balance sheet and free up working capital.
Insurance Services: Comprehensive design of insurance products covering theft, damage (e.g., screen breakage), warranty extension, and loss. Services can be enriched with AI-drivenfraud preventionand seamlessdigital claims handling.
Repair & Service Optimization: Building efficient in-market or outsourced repair networks, including certified workshops, courier pick-up, and automated claim routing to enhance customer experience and lower cost.
Cybersecurity & Privacy Services: Bundled offers for device-level protection (antivirus, VPN, anti-phishing) and personal data safety, giving customers peace of mind and operators a differentiated service portfolio.

Maximize device-related revenues through…

Device Monetization

Customization deals & pre-loading
Connectivity features (Multi-Device)
Advertisement and service integrations
Ecosystem play & bundles

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Customization & Pre-loading: Co-branded features, operator apps, and curated content positioned directly on devices at launch.
Connectivity Upsell: Multi-device propositions (smartphone + tablet + wearable), premium network features (VoLTE, VoWiFi, 5G SA), and seamless eSIMactivation.
Integrated Services & Payments: Direct Carrier Billing (DCB), OTT bundles (music, video, gaming), and embedded fintech services such as micro-credit or insurance.
Advertising & Partnerships: Device-level ad inventory, sponsored placements, and partnerships with global or regional content providers.
Ecosystem Bundles: Cross-selling home broadband, cloud storage, and IoT solutions packaged with devices for stronger customer lock-in.
Lifecycle Services: Trade-in programs, extended warranty, repair, financing, and insurance offers linked to the device

Operations Excellence

Efficient, scalable operations are the backbone of a profitable device business. This dimension focuses on organizational setup, supply chain excellence, and product quality. D3ViceGroup helps operators design optimized operating models, streamline logistics, ensure compliance, and embed sustainability. The result: higher efficiency, lower cost, and a future-ready organization.

AI is reshaping the entire device lifecycle — from forecasting and logistics to customer engagement and pricing. D3viceGroup helps operators and retailers.

Analysis of device management function

Organization & Processes

End-to-end device management versus outsourcing by utilizing external 3PL, 4PL partners

Organizational design tailored to defined operating model

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End-to-End Device Management: Establishing in-house organizations covering the full device lifecycle – from portfolio strategy and sourcing to logistics, after-sales, and monetization
initiatives.
Outsourcing & Partnerships (3PL/4PL): Externalizing parts of device operations – e.g., warehousing, testing, or logistics – to global specialists to achieve efficiency and
scalability. This reduces fixed costs and complexity, while requiring strong vendor management.
Tailored Organizational Design: Creating structures that align with the operator’s strategy. For example:
▪ Sales & Operations Alignment: Bridging the gap between commercial teams (focused on revenue and customer offers) and operations (focused on cost and delivery) to ensure
synchronized planning and execution.
▪ Vendor & Partner Management: Developing best-practice processes for managing ODMs, OEMs, and logistics providers. This includes performance dashboards, scorecards, and joint
business planning.
▪ Digital Transformation of Processes: Automating workflows such as demand forecasting, device onboarding, or repair ticketing with AI tools to reduce manual effort and improve
responsiveness.

Supply Chain & Logistics proposition building …

Warehouse & Logistics

KPI analysis, benchmarking and optimization
Predictive analytics for logistics optimization
Centralized vs. distributed warehouse infrastructure
Vendor managed inventory

Device Requirements Engineering

Legal/regulatory compliance UX Design & Customer
Test-specs
Certification & testing management

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Requirements Creation & Documentation: Developing comprehensive requirement documents that cover hardware (chipsets, antennas, battery), software (OS, operator apps), and connectivity (5G SA, VoLTE, VoWiFi, eSIM).
Legal & Regulatory Compliance: Ensuring devices meet all local and international regulations (e.g., CE/FCC certifications, SAR limits, GDPR data handling, environmental directives like WEEE or RoHS).
UX & Customer-Centric Design: Translating customer insights into requirements, such as usability, accessibility, sustainability (repairability, recyclability), and differentiation through operator services.
Test Specifications: Creating detailed test cases for lab, field, and network validation (interoperability, roaming, security, performance under load).
Certification & Testing Management: Coordinating with internal labs, OEM/ODM partners, and external certification bodies to ensure compliance, interoperability, and smooth approvals.
Lifecycle Updates & Regression Testing: Managing firmware and software updates across the device lifecycle to ensure ongoing compliance and performance.

Device in a circular economy

Sustainability

Proposition creation and design of trade-in & buy-back programs
Repair services, refurbished device portfolio
Green tariffs & Device-as-a-Service (DaaS)
Strategy & roadmap development

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Trade-in & Buy-back Programs: Designing seamless trade-in journeys that reward customers for returning old devices, feeding into refurb or recycling streams. Successful programs increase device return rates and generate working capital.
Repair & Refurbishment Services: Establishing efficient repair networks and offering certified refurbished devices as affordable, sustainable alternatives. Refurb portfolios not only reduce e-waste but also open new market segments.
Green Tariffs & Device-as-a-Service (DaaS): Creating tariffs that bundle sustainability features (e.g., carbon offset, energy-efficient devices) or offering devices on flexible usage models instead of ownership.
ESG Strategy & Roadmap Development: Aligning device programs with corporate ESG commitments and reporting requirements (EU Green Deal, CSRD). Includes lifecycle analysis, CO₂ impact measurement, and compliance monitoring.
Sustainable Logistics & Packaging: Reducing emissions in device transport, implementing smart warehousing, and adopting eco-friendly packaging solutions.

Use of AI in device management

AI based Device Management

Inventory Forecasting
Pricing optimization, e.g. dynamic pricing based on customer value & history
After sales (automated ticket resolution)
Personalized Marketing or Lifecycle/Churn predictions

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Inventory Forecasting & Supply Chain Optimization: Using predictive models to forecast demand more accurately, reduce stock-outs, and minimize overstock. AI learns from sales history, market dynamics, and seasonal peaks.
Dynamic Pricing & Value-Based Monetization: Adjusting device pricing in real time based on customer history, segment value, and competitive context. AI scrapers and machine learning models allow for second-hand price optimization in refurb markets.
After-Sales Automation: AI-powered chatbots and natural language processing (NLP) resolve routine tickets, predict warranty issues, and route complex cases to human agents – reducing cost and improving response times.
Churn Prediction & Lifecycle Management: Predicting which customers are at risk of churn and proactively offering tailored upgrades, bundles, or financing models to retain them.
Personalized Marketing & Offers: Leveraging AI to recommend devices, accessories, or bundles based on customer behavior, usage data, and lifestyle.
Fraud Prevention & Risk Management: Detecting anomalies in financing, insurance, and warranty claims, protecting operators from financial losses.

Services for impact